According to the latest market study released by Technavio,
the global still drinks market is expected to grow at a CAGR of more
than 6% during the forecast period.
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Technavio has published a new report on the global still drinks market from 2017-2021. (Graphic: Business Wire)
This research report titled ‘Global
Still Drinks Market 2017-2021’ provides an in-depth analysis of the
market in terms of revenue and emerging market trends. This market
research report also includes up to date analysis and forecasts for
various market segments and all geographical regions.
Currently, players are focusing on providing a broad range of flavors in
still drinks (such as juices, bottled water, energy and sports drinks,
and RTD tea and coffee) to attract consumers, which would eventually
help the global still
drinks market grow during the forecast period. Numerous growth
opportunities lie for the global still drinks market as players are
increasingly innovating their conventional still drink offerings by
blending and adding healthy ingredients. This is because changes in
popular categories often attract new consumers and help the company to
retain the old ones.
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and beverages research analysts categorize the global still
drinks market into the following segments by product type. They are:
Still bottled water
Still RTD tea and coffee
Still energy and sports drinks
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The top three revenue-generating product type segments of the global
still drinks market are discussed below:
Still bottled water
The global still bottled water market is expected to experience a steady
year-over-year growth rate during the forecast period. The expanding
population base, especially in the emerging countries in APAC, and the
overall increase in the awareness of waterborne diseases among consumers
is helping the demand for still bottled water grow.
According to Manjunath Reddy, a lead food
research analyst from Technavio, “Still unflavored bottled water is
quite popular among consumers across the globe. AQUAFINA, Aqua Pura, and
EVIAN are some of the popular brands of unflavored still bottled water.
This variety of bottled water accounts a significant share in the global
bottled water market. Many players are introducing new unflavored water
products. For instance, in 2017, Nestlé rolled out Pure Life Kids Still
Water to China to capitalize on the trend of healthy drinking.”
The market is expected to grow at a moderate rate during the forecast
period because of the growing demand for healthy beverages which is
eventually opening new opportunities for players operating within still
juice market. Players are introducing new products to cater to the
increasing demand from consumers.
“The introduction of new varieties, especially the cross-sectional
ones, which include a blend of fruit and vegetable still juices, is one
of the main drivers of the global still juice market. Still juices made
from vegetables are gradually becoming popular owing to their
high-nutritional and low-calorie contents. The flavor- and
function-driven innovations in low-juice-content beverages, as well as
premium super fruit 100% juices, will likely drive this market's growth
in the next five years,” adds Manjunath.
Still RTD tea and coffee
The global still RTD tea and coffee market is currently growing at a
high rate. This is because these still drinks have several benefits such
as antioxidant property and low-calorie content, which distinguish them
from other soft drinks. An increasing awareness of the adverse effects
of high-sugar-containing carbonated soft drinks is motivating consumers
to try still RTD tea and coffee.
The rising urban population base is yet another major driver for the
market's growth. The introduction of flavored still RTD tea and coffee
is one of the emerging trends in the market. However, the traditional
habit of drinking hot tea and coffee can hinder the growth of the
market. Players are innovating new styles of packaging to attract
consumers and are also resorting to smart advertising techniques to
target the young population base. They are also using social media
platforms to advertise their products.
The top vendors highlighted by Technavio’s research analysts in this
The Coca-Cola Company
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View source version on businesswire.com: http://www.businesswire.com/news/home/20171006005499/en/